CRASH AT A MATE’S PLACE
Marketforce creatives Murray Laird and Julia Elton-Bott brought their 2008 Cannes finalists posters for the Office of Road Safety to life in a series of radio spots titled Mate’s Motel. The 50s style spots encourage young drinkers to crash the night at a mate’s place rather than drink and drive.
Hear the first spot.
Hear the second spot.
CREDITS:
Client: Office of Road Safety
Doug Baird (Project Manager)
Roger Farley (Director, Community Education and Communication)
Creative Director: Andrew Tinning
Account Director: Sharyn Beor
Creative Team: Murray Laird and Julia Elton-Bott
Agency Producer: Clare Kelly
Production: Soundbyte
Producer: Brad Habib
Voice Over: Lee Perry
Singers: Stephanie Tomatera, Denies DeMarchi & Monique Robinson

6 Comments
What would Ryan have done?
Love it.
10.02 he’d probably call you a dickhead for posting that stupid immature comment just like i’ve done.
Groan.
8.34am
Hurrah! The return of the terse official comment from Marketforce. Welcome back. We’ve missed your righteous indignation.
Thanks for asking 10.02,
feel free to call me on 9488 9454 and we’ll talk.