MYO GETS ON THE ELECTION TRAIL WITH TACTICAL CAMPAIGN BY BLOCK BRANDING

Block Branding has launched a tactical advertising campaign for MYO sandwich outlets in Perth in the lead up to this weekend’s State elections.

The campaign makes a playful quip at this year’s candidates with the tagline, ‘Wouldn’t it be great to have a real choice for a change?’ alongside photographs of party leaders Colin Barnett and Premier Alan Carpenter.

The campaign introduces two sandwiches named in honour of the candidates, with recipe cards now being distributed in-store: ‘The Carpenter’, made by adding ‘more and more cheese’; and ‘The Barnett’, made by ‘making it up as you go along’.

“Obviously we’re trying to tie the current wave of public sentiment with MYO’s core positioning, which is all about choice,” said Block creative director, Mark Braddock. “There’s been a lot of discussion in Western Australia about whether the two main parties offer anything different, which provides a nice opportunity to speak about a brand that offers oodles of choice.”