5 WA finalists make 2012 Caxton Awards shortlist
Western Australian agencies have 5 finalists at this year’s Caxton Awards. Ad Impact “Midalia Steel – Pool Fence” leads the way with two finalists. Marketforce (It’s a Steal), The Brand Agency (RAC Roadside Statistics) and 303Lowe (IKEA Season’s Greetings) are also shortlisted.
A total of 57 finalists have been selected across 20 categories showcasing the finest creativity in newspaper advertising across print, online, mobile and tablet platforms. 19 different agencies scored finalists.
George Patterson Y&R leads the trans-Tasman agency pack with eight finalists, followed closely by Colenso BBDO, Auckland and Whybin/TBWA with seven finalists apiece, and New Zealand’s Special Group with six finalists.
VIEW THE FINALISTS: Caxtons 2012 Award finalists.pdf
Visitors to the Caxton page can watch the Enter The Caxton Nollywood movie trailer, which was launched earlier this week ahead of the movie’s premiere at this year’s Caxtons.
The 2012 Caxton Seminar and Awards will be held from Friday to Sunday, October 12th to 14th, at Hamilton Island in the Whitsundays.
International keynote speakers Jeff Goodby, Derek Robson and Lee Clow will headline the annual Caxton seminar, while Caxton winners will be announced at the Awards Night ceremony on Saturday October 13th.
Booking forms for the event are AVAILABLE HERE. For all other information on this year’s Caxtons go to: enterthecaxton.com
16 Comments
seriously how many times can the Midalia Steel pool ad be rolled out? Can you at least mix it up and change the colour of the water for next year….
CB can you post some pics of the other WA ads beside Pool Fence?
Midalia is like Busweiser salutes or Perth Zoo radio. A great idea that has been recognised once already. You can’t blame the juries – they just judge what they’re given. The people that keep entering the same idea again and again, though. They need to take a good hard look at their motivation
I suspect that will be the last award winning midalia ad we’ll see from adimpact now that drew and neil have gone.
Love the IKEA Xmas tree what about the MF one ‘it’s a steal’ who’s that for?
The Christmas tree one would’ve been so much better if the star had been on a book cover, that was placed on top.
Thanks ‘Ikea said’. The beauty of the star above the bookcase from our point of view is that it is an IKEA product shown in its correct function and able to be illuminated (it’s even plugged in). The fun is in the imagined idea that the books have fallen into the shape of a tree – that in turn is topped off with a children’s star shaped lamp. This ad caught the imagination of many people with photographs of copied examples, even in public libraries being sent into us. Cheers Nige & Nat (IKEA Marketing).
I notice that the Ikea “Seasons greeting” ad has a copywriter credit in the Caxtons Finalist list. As the copy on the ad is “Season’s greetings” plus the price – which the client supplied, I just wonder what the copywriter contribution was. Any ideas?
Thanks for pointing out my work 6.31pm.
Yes, i was in the room.
I wrote the following lines. Happy Christmas. Merry Christmas. Seasons Greetings. Christmas Greetings. We wish you a Merry Christmas. Have a Merry Christmas.
We all agreed Seasons Greetings had the most cut through.
“Here is your Christmas present my darling.”
“Oh, thank you. A flat pack of shelves. Just what I always wanted.”
@ In the room
Creative teams work together to produce ideas. A writer is not simply credited with the words, nor an art director with the pretty pictures. If you work in an agency maybe you should visit the creative department once in a while.
How about an expose on the number of times that pool ad has run over the years.
When was it first in the Caxton comp, 2009?
8.01am
I bet you actually wrote a whole load of terrible puns.
@ creative.
Thanks for the history lesson. Now read this: http://www.scampblog.blogspot.com.au/2012/07/has-bills-big-idea-had-its-day.html
Love this pool fence ad.
So simple and yet so very effective.
i never tire of seeing it.
Bring on the next Caxton comp!
As always, it’s good to see the WA ad industry encouraging each other.