303Lowe scores first Perth finalist at Cannes 2013 for IKEA Valentine’s Day in Promo & Activation
The first shortlists at Cannes have been released and 303Lowe has a Finalist in the Promo & Activation Lions with its IKEA Valentine’s Day promotion. It’s in the ‘Durable Goods’ category and is one of 20 Finalist nominations for Australia.
The small space, topical ad by young team Helen King and Alex Bolderoff was a fun acknowledgement of what romance can lead to. When it ran in the annual Book of Love in The West Australian and Adelaide’s The Advertiser, a reader posted it on to user-generated news site Reddit, where it quickly became the number 1 topic worldwide – attracting over a million views within a day.
Promo & Activation winners will be announced at 12.45pm Cannes time (6.45pm Perth time) today.
The next shortlists to be released are Media, Mobile, Outdoor and Press at 9.00am Cannes time (3.00pm Perth time) today.
3 Comments
Congratulations Helen and Alex what an awesome shortlist to be on! Good luck tonight! 😀
Fingers crossed!
Yes agree with the comment above – congrats!