303Lowe picks up WFI insurance

Following a two-stage credentials and strategy pitch involving Gatecrasher, Meerkats and braincells, 303LOWE has been appointed to the national farm, business and strata insurer WFI.

With historical roots going back to 1919, WFI is part of Australasia’s largest general insurer, Insurance Australia Group (IAG) and is one of the principal brands to drive the group’s national expansion into the small business insurance category.

WFI Brand Manager Annie Chua said 303Lowe was selected on the strength of their strategic thinking and authentic creative direction.

“They illustrated their capability to partner with us in developing and implementing strategy-led campaigns that will strengthen the WFI brand as we continue to build our presence in key markets.”

303Lowe Group Managing Director Al Taylor said, “the team put together a flawless response to a really interesting strategic challenge and had a lot of fun doing it.WFI is an ambitious brand and we are really pleased they have entrusted us with the responsibility to work with them and help them realise their ambitions.”