303Lowe makes a mess with ENJO launching their first major above-the-line push in 10 years
303Lowe and ENJO have just launched the first major new campaign for ENJO in nearly ten years.
The TVC, which went to air on Sunday, makes a mess most fabulous. A ‘domestic goddess’ floats gracefully through this chaos and revelry, and viewers are then invited to watch the ‘clean-up’ via web content.
The integrated campaign aims to promote ENJO’s new online store at ENJO.com.au
The campaign was shot in South Africa by Silver Lining Pictures and was inspired by the insight that with ENJO products you can clean effectively without chemicals, leaving you free to enjoy a fabulous mess without worry. The creative concept is also designed to position ENJO and their products as fun, fresh and of course fabulous.
“The kind of mess you leave is a signature of a life well lived,” said 303Lowe associate creative director Richard Berney. “This commercial shows how life should be lived – at least, when you’re confident you can handle the aftermath.”
Rene Migliore, 303Lowe group business director said: “We’ve enjoyed working with ENJO on this exciting new project for them. They really supported the idea and were on-board to help make the concept a reality.”
The integrated campaign has a heavy online component and will be supported by press and print advertising.
Campaign Credits
Clients – Barb de Corti, Tara Heath, Paula Dennis, Claire Jansen
Associate Creative Directors – Richard Berney & Steve Straw
Art Director – Liam Riddler
Copywriter – Alex Bolderoff
Group Business Director – René Migliore
Agency Producer – Kelly Dobbin
Director – Michael Matthews
Executive Producer (Silver Lining Pictures) – Renier Ridgeway
Photographer – Marguerite Oelofse
Media Planner & Buyer – Lucy Belbin
Digital Media Planner – Warwick Kingston
Digital Planner – Nick Leigh
Digital Producer – Rita Annese
Business Coordinator – Jessica Bunney
6 Comments
WOW!
love it refreshing for ENJO! would of been so much fun making it
All that action, but ended up being a little ‘flat’ for me.
Had potential.
Hey Alex, stop checking to see how many comments there are and get back to work ;
Bloody different for a cleaning product. Well done to everyone who created, sold and bought it. Especially to whoever bought it. May your bravery repay your budget a thousand-fold.
As “different” as the headless horseman and alien from BMF who pitched and won the ENJO work on the back of “tongue”, and took the brand from a household name to obscurity. I’m sure it was fun to make and at least the jingle is back this time.
I hope it works, but it feels like a miss again to me.