Office of Road Safety enjoy the ride at The One Show – Two shortlists for 303Lowe & Marketforce
April 13 2012, 3:35 pm | | 2 Comments
303Lowe and Marketforce have two finalists each at the prestigious One Show awards announced yesterday in New York. All finalists are for the Office of Road Safety. 303Lowe’s ORS “Enjoy the Ride” 3 minute commercial is shortlisted in the Cinema Advertising – Long Form and the Integrated Branding – Public Service categories. Marketforce’s two finalists are in Radio for ORS’s “Interuppted” campaign. Both campaign recently won Best of Year awards at the Campaign Brief Awards.
The One Show is one of the most respected and toughest award shows in the world.
2 Comments
Great news, although it has to be said the radio entry I heard at Oasis claimed that interupting programmed content like this is an Australian first. That’s simply not true as Ralph Van Dijk proved at the PADC festival of ideas last year when he played two examples of his own that he’d created over the years.
2.17
I was there at the FOI weekend and heard the examples. Why haven’t the judges caught on to this?