303Lowe creates a poster that grew into a billboard for Edith Cowan University open day
July 15 2013, 9:52 pm | | 2 Comments
Edith Cowan University asked 303Lowe to produce a poster for its upcoming 2013 Open Day.
The creative response was the only one fit for a university that doesn’t just lecture students, but also listens to them. Together with local artist and ECU graduate, Woah Jonny, the agency created a poster that invited the public to tweet how a university should be.
The Perth underground poster then literally grew according to the suggestions that came in, turning it into an organic display of future student ambitions and expectations. As an open day expands your view on what a uni is all about, so too did the open day poster expand according to public suggestion.
2 Comments
Beautiful work
The fact that the case study video doesn’t need a VO or graphics is a testament to the strength of the idea. Love it.