303 SUPPORTS CEREBRAL PALSY WEEK

303 has thrown their weight behind The Centre for Cerebral Palsy to celebrate Cerebral Palsy Awareness Week, taking place now through 9 August 2008. Focussing on this year’s theme of ‘Communication’, the team at 303 has donated their collective creative talents to develop an innovative campaign including a TVC and poster. Following in the footsteps of last year, the campaign champion is 10 year-old Sarah, who has cerebral palsy affecting her movement and speech.

Nick Cleaver, Chief Executive Officer of the 303 Group, said, “As the theme for this year’s campaign is communication, we wanted to articulate how children like Sarah use facial expressions to communicate. For example, when Sarah wants to say ‘yes’, she raises her eyes. To say ‘no’ she blinks slowly.”

303 created a poster which suggests ‘Raise your eyes if you want to help 10 year old Sarah from North Perth. Close them if you don’t.’

Judy Hogben, Chief Executive Officer at the Centre for Cerebral Palsy in WA, said, “Cerebral Palsy Awareness Week aims to create greater awareness of the difficulties faced by children, adults and families living with cerebral palsy through community and fundraising activities. Many people know very little about cerebral palsy, which is a permanent physical condition that affects movement. In Australia, it is estimated that a child is born with cerebral palsy every 18 hours.  There is no pre-birth test for Cerebral Palsy and there is no known cure. We are extremely grateful for the incredible support we have received from 303 over the past few years.”

There are more than 15 million people worldwide who have Cerebral Palsy, including 20,000 people in Australia, 2,000 of which live in Western Australia. This year’s campaign includes TV, radio, press and various pieces of collateral including the poster and program.