303 has more fun with Racing & Wagering WA
June 19 2009, 7:40 am | | 17 Comments
303 has created a new campaign for Racing & Wagering WA to launch Player, the new name in racing and sports betting.The agency usedretired Perth sports stars who now have much less exciting jobs to showthat it’s more fun being a Player.
Watch first ad here
Watch second ad here
Watch third ad here
Credits
Client: Racing & Wagering WA
Agency: 303 Group, Perth
Production Company: ZZ Productions
Director: Corrie Jones
Creatives: Lindsay Medalia (Creative Director)
Ross Dungey (Art Director)
Malcolm MacLean (Copywriter)
Phoebe Dunn (Agency Producer)
Maggie Speak (Executive Producer)
17 Comments
Notice how there’s never a credit for sound! What would these ads look like if they went to air mute!
Great music. Feel sorry for those poor bastards. I’ll wager they all spend their hard earned cash on wagers now they realise wagering is more fun now it’s called playing.
For me the name Player just sounds dodgy. Too many negative connotations for a brand that purports to offer responsible gaming. Nobody uses the word Player in a positive context. The ads are great but I question the brand strategy.
I’m sorry but I just found this extremely depressing – kind of like driving past my local TAB. Right on brand then.
Blah, blah, blah 10.08. I love them. And I don’t work at 303.
Yeah, who did the music?
These are nice. Well done Corrie.
Not so sure about the radio though.
Love ’em. Think they’re great. Makes me think these athletes lost all their megabucks ‘wagering’ though. Why are ex supastar players stuck doing dead end jobs in leisure centres anyway? Stay in school kids…
I think they didn’t quite work as well as they could have, but it’s an awesome idea. Good work guys.
Sincere apologies for the lack of credits for those who contributed so much to the soundtrack. Brad Habib did a superb job with the sound sweetening, Robin Letts was our location sound recorder and Ash Gibson Grieg scored the sound track.
I’m sorry that 10:45am wasn’t sure about the radio. Perhaps another listen may provide some clarity? The brief was to get the name known quickly as the new name in sports betting. Did we do a good job at this? You decide: http://www.bestadsontv.com/radio_details.php?id=22487
Regards,
Malcolm MacLean
Y’all just hatin’
http://www.urbandictionary.com/define.php?term=playa+hata
ZZ and Corrie got mad skillz.
No credit for sound? Try getting a credit for media…
The v/o at the end is a little over the top. But otherwise for me the best ads on tele at the moment. Love em!
You guys are all very, very isolated over in da west!
Enough is enough. I don’t work in the digital department at 303, but I heard the online Player stuff was funny and getting great interaction rates. Perhaps someone in the 303 Digital department could clear this up once and for all and so we can all move on.
We also forgot to credit Paul and Double G for the superb work they did animating the logo. I won’t go into detail about the lengths they went to (I wouldn’t want to set a precedent) but they were brilliant.
I cut the lawns at ZZ any chance of a mention.
Apparently they used stock footage as well, and edited them in iMovie while taking a dump. Props to the location sound recordist though!