303 COMMITS TO THE WESTERN FORCE
303 has created a new direct marketing campaign for Emirates WesternForce. Looking to get Rugby Union supporters to commit to the club, thecampaign includes direct email and mail communication to rugby ticketpurchasers who have not to date been a Western Force member.
Thethrust of the campaign is a tongue-in-cheek ‘commitment’ requestshowing the sensitive side of leading Western Force players like NathanSharpe inviting rugby union lovers to ‘take their relationship to thenext level’. If customers respond positively and fill out themembership form, they receive a free ticket to watch the EmiratesWestern force take on the Canterbury Crusaders at a game just prior tothe Australia Day long weekend. View the spot here.
Creative: Richard Berney (Art Director), Dav Tabeshfar (writer), Lindsay Medalia (Creative Director)
Account Management: Donna-Maree Gavin
Production: Belinda Hawkins, 303 (Producer), Corrie Jones (Director), Chantelle Edwards (Producer, Gould Street Productions).
7 Comments
Nice. I like it.
mmm
I like it too.
really good – way better than the previous stuff
actually managed to get a good performance from the talent instead of the slightly ridiculous “save it………………………………………….game”
Getting a good performance from sportsmen is not easy so well done to the director and the team at 303.
‘Good performance’, that’s being polite. I bet these are the least-shittiest of about 1000 takes each.
I hate sports-people and rugby especially, but this idea is cute. As good as you could expect given the talent.
Hahaha that’s creepy as hell. Thanks for the tingle in my pants boys.
Hats off for trying, although I’m not sure it is really motivating.