30 from 30. The people who have helped shape the industry and Campaign Brief: Colin Mullins

For Campaign Brief WA’s 30th anniversary, over the thirty days of June we’re looking back on 30 people who helped shape the industry and us.

As chairman of Marketforce, the late Colin Mullins bestrode the industry like a colossus for the best part of our first decade. Known as a fierce competitor, an ambitious businessman and a BIG personality, he had made Marketforce the number one agency in town so we knew he was a key figure to speak to when we started. His forthright opinions were always good to have in the early days of the magazine.

Having led Marketforce for 17 years, his departure from the agency in October 1991 was huge news. He took over Editel, the production company Marketforce had established in the 80s. He died in 2005 but his legend definitely lives on.