30 from 30: The people who have helped shape the industry and Campaign Brief: Your turn

For Campaign Brief WA’s 30th anniversary, over the thirty days of June we’re looking back on 30 people who helped shape the industry and us.

It’s come down to the last spot and there are still so many people who deserve recognition and our thanks. We’ve picked 29 so we thought we’d ask you who should be the 30th ‘notable’ from our 30 years.

Dick Baynham’s agency was one of Perth’s hottest in the 80s, whose alumni includes Ronnie Samuel, Basil Antonas and Wayne Henderson. Dick also wrote some splendid articles for us early on, including an interview with David Abbott after his PADC The West Australian Fellowship trip to Abbot’s agency in the UK.

Michele Elliott was a legendary media director at Baynham, McCann Erickson, DMB&B, and her own media agencies Elliott House, AIS Elliot Matthews and The Media Shop. Later in her career she was a renowned educator at ECU and there are dozens of people who would credit her with having a major, if not the defining impact on their careers.

Steve Browning and Wayne Vinten’s agency was one of Perth’s hottest in the mid-90s. Browning wrote some of the best ads we have ever seen and heard in this state. Vinten was rewarded with a life membership of the PADC for his outstanding service to the Club.

Debra Shorter was as important to the success of FCB Shorter as her husband Bruce. She was an outstanding Chair of the AFA in WA and our Ad Person of the Year for 1998. Amongst her many achievements, Shorter established Youngbloods for people starting their careers in the industry. That group continues to go from strength-to-strength.

Alan Taylor (303Lowe) and Gavin Bain (Meerkats) are two current day leaders who have done and continue to do much for the industry. Besides his success as Managing Director of 303Lowe’s Perth office, Taylor has been a key figure in seeing The Communications Council grow in this state. At Marketforce and now as MD of Meerkats, Bain has had a long-standing commitment to improving the industry. He is a current deputy chair of TCCWA, has twice been Chairman of the Oasis Committee, and is now also Patron of the PADC.

Speaking of The Communications Council, state manager Danielle Norrish continues to work tirelessly to make it relevant and representative. She was an enormously popular CB Ad Person of the Year in 2012.

And then there are people like Malcolm MacLean (FCB Shorter, The Brand Agency, 303Lowe and PADC Life Member), Michael Robinson (Baynham, The Agency), Don Odgers (The Agency, MJB&B), Vaughan Sutherland (MDA, Mojo, Shout), Russell Bowtell (BC&Y), John Morgan (JMA, Morgan MacFarlane), Ron Samuel (Baynham, JMAO&M, Cooch), Ian Tassell (Marketforce), Leah Hodgson (Marketforce), Mark Pinney (Initiative, Maxus, Meerkats, OMD), Kevin Leavy (Mojo, Shout), Lindsay Medalia (Marketforce, 303), Peter Nelson (JMA, McCann Erickson, The Brand Agency), Craig Buchanan (FCB Shorter, McCann Erickson, The Brand Agency), Warrick Barraclough (DMB&B, Stratagem), Ricki Smith (Marketforce, 303, HBF), Roger Farley (Office of Road Safety), Kim Newman (O&M/MDA/Clemenger), Dave Upson (Soundwest, Creating Waves), Julian Douglas-Smith (Creating Waves, Brainestorm, Soundbyte), Mark Johnson & Brian Bowley (J&B, JB&B, MJB&B), Tom Martin (Marketforce, MartinBillings, MJB&B, Mitchell & Partners/Dentsu Aegis Network) Liz Bindon-Bonny (PADC), Reed Collins (JMA), Simon McQuoid (AdLink, FCB Shorter), Gary Tranter (Clemenger, JDA), Marty Braine (Brainestorm), John Fragomeni, Steve Drew and Bruce Flint (First Light Digital).

There’s also a raft of media people who have been great for the industry and us, including Peter Armstrong (The West Australian), Jamie Martinovich (TVW7, Nova), Martin Whittle (Austereo), Mike Mitchell (STW9), Paul Bowen (STW9), Greg Byrne (TVW7), John Wright (TVW7), Kevin Campbell (TVW7), Ray Wardrop (TVW7), Alisia Battalis (The Sunday Times), Cherie Gardiner (6PR), Marnie McKeown (Fairfax), David Fare & Mark Treasure (Network Ten, Media Tonic) and Kylee Payne (96fm, The West Australian, Network Ten, TVW 7).

Two people deserve special mention.

Garry Mann let us use his basement rent free as our first office. Without Gary’s support we wouldn’t have made 1 issue, let alone 30 years.

And the late, great, Mike Morris. As state sales manager at  Australian Posters, Mike was an unbelievable supporter of the magazine and our vision in the early days. Later he became Sales Director of our national title and was brilliant for us in that role too. We miss him every day.

But who should be our 30th notable person from our 30 years?  As the above list shows, there are plenty of people to choose from, and likely a few more we have forgotten (sincere apologies).

So have your say and add your nomination as a Comment.

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Here’s a recap of the past thirty days of our “30 from 30” series. All great people who helped shape our industry and Campaign Brief. They appeared, in no order of importance, daily throughout June:

June 1

Colin Mullins

Marketforce