250 young people exposed to the horrors of a road accident through a St John Ambulance experiential stunt via The Brand Agency
The Brand Agency has created an experiential event to promote St John Ambulance’s ‘clicktosave’ free first aid course to young drivers.
St John took over a Perth cinema on Thursday night and created a mass casualty scene to expose 250 young people to what it would be like to be involved in a sudden car crash.
The graphic simulation involved video, sound effects, fake blood and injuries to highlight the importance of knowing first aid after a crash. Fifty drama students were planted among their unsuspecting friends in the audience to play the role of the car crash victims.
Credits
Executive Creative Director- Garry Horner
Creative Director- Craig Buchanan
Art Director – David Donald
Producer- Gemma Kay
Account Director- Holly Creasey
PR- Tony Monaghan
Technical Director- Nigel Tomkinson
Agency Technical Director- Marcus Collier
Cameraman- Nigel Tomkinson, Matthew Pitcher, Duncan Wright
Editing- Bruce Flint, Caitlin O’Connor
Sound- Brad Habib, Ric Curtin
Music- Andrew Wright
Graphics- Sandbox
Makeup- KT Crocker, Gemma Sharpe
2 Comments
Wow. That really was a car wreck.
I dunno. I think this might have definitely looked better on paper. But kudos for trying something new. The sound of the crash certainly scared the shit outa me if that’s any consolation.