2010 Austereo Radio Writers Award underway

Hot on the heels of Paul Coghlan’s win in the 2009 competition, the new year’s Mix 94.5 and 92.9  $20,000 Radio Writers Award is off and running.

A new judging system has been implemented for the monthly rounds in the 2010 competition.

With an expanding number of entries and shrinking number of creativesto judge, it has become too difficult to find judges from 3 agenciesthat don’t have contenders in each monthly round.

The new system uses 5 judges, understanding that there will probably be tracks from each judge’s agency in the mix.

A judge will ‘Abstain’ from tracks by their own agency. The other’non-conflict of interest’ tracks are still scored out of 100 but only the top 3scores will be counted to decide the 2 finalists from each month.

The ‘Abstains’ and/or lowest score/s for each track will not count,ensuring the most highly regarded work will still go through to thefinal round and be in contention to win the $20,000 prize.

The first two months contenders are out for judging now:

July

QBE  –  Perth Glory A    

QBE  –  Perth Glory B    

Burswood  –  Cold Hard Cash

City of Perth  –  Circus Theme

City of Perth  –  Show n Tell

ECU  –  Date with ECU

ECU  –  Principals

GESB  –  Economy        

HIF  –  Disguised Voice A

HIF  –  Disguised Voice B

Alto Kingsway BGC  –  Not the Footy    

Lotterywest  –  Annoyingly Catchy

RAC  –  SOS

Rick Hart  –  Policeman

Public Transport Authority  –  Train                

Scitech  –  Car Engine

August

Lotto  –  Bedtime Story

Westscheme  –  Comfy Retirement (1)

Westscheme  –  Comfy Retirement (2)

Burswood (Eve Nightclub)  –  The Best Weekend Ever

Burswood  –  I Do

LWP Group (Byford)  –  We’ve Started Something

Chicken Treat  –  Chicken Soup Secret

Chicken Treat  –  Kitchen Nightmare

Curtin University  –  Childhood “Internet” Obsession

Curtin University  –  Childhood “Combining” Obsession

Lotterywest  –  Thanks Dad    

IKEA  –  Odd Wine Glass

IKEA  –  Kids Toy

IKEA  –  “To Go” List

Karrinyup Shopping Centre  –  Mum LOVES Shopping

Landgate  –  Market Experts

Murdoch University  –  Moment of Clarity        

RAC  –  Straight From The Horse’s Mouth