Authentic people, the Catalyst for change

Specialist experiential marketing agency, Gettin Hectic, has relaunched the brand ambassador element of their business as ‘Catalyst’.

Managing Director David Saraga said Catalyst is not your average promotional staffing business. 

“Catalyst employs over 250 local brand ambassadors (BAs) who are carefully selected, trained and profiled for their customer service skills and experience, plus demographics, languages spoken and interests.”

“We provide BAs to many of Perth’s most demanding brands, and they are required to tackle a wide range of communications challenges from driving sales to behaviour change.”

“Unfortunately, most ‘promo staffing’ agencies feel that they can just chuck in a pretty face and expect results. We believe aligning the right people to the right challenge is fundamental to delivering results. Everything about Catalyst has been developed with this principle in mind.”

As an example in December, Catalyst delivered the third repeat of the successful Escalator Safety campaign for Transperth, targeting elderly and at risk travellers in a bid to keep them safe on their journey. To ensure cut through and audience receptiveness Catalyst exclusively appointed BAs aged over 55 for this campaign. This is a strategy which has have proved extremely successful in previous campaigns.

Catalyst offers staffing solutions for brands who need specialist and experienced Brand Ambassadors for the delivery of activations, events or any live campaign.

Visit the website to discuss your brand ambassador requirements or become a brand ambassador yourself.