UWA brings the Big Apple to Yagan Square with unique live activation via The Brand Agency

To promote the fact that a UWA degree can take you anywhere in the world, The Brand Agency created the first live activation of its kind in Yagan Square.

Transporting members of the public in real-time, to different locations around the world, the Agency filmed people live in Yagan Square, then broadcast the vision onto the iconic digital tower.

By changing the background, it appeared as though the people were walking through different locations around the world, including New York, Paris and Singapore.

Created in collaboration with Sandbox, Screenwest and the MRA, the activation was further amplified through the use of a number of actors, in country specific outfits, interacting with people as they strolled through Yagan Square.

UWA: Nicole Bolton, Amanda Matthews 

Account Management: Stephanie Gotch-Martin

Executive Creative Director: Marcus Tesoriero

Copywriter: Matt Wilson

Art Director: Hayden Griffiths

King Street production: Lauren Billingham, Mason Truong