Firefly360 burns bright with new account wins

A steady stream of national account wins is positioning new creative and technology agency Firefly360 for a big year of growth as it undertakes a range of strategy, data projects and campaigns on both East and West coasts.

The fast-growing digital agency has recently added a number of major brands to its account roster including Mrs Macs, West Coast Eagles, Foodworks, Australian Finance Group and Pindan.

Firefly360’s focus is on helping businesses think more commercially and creatively about marketing on digital platforms.

Mrs Mac’s has appointed Firefly360 as its national social media agency to position the business strategically as a great Australian food company providing quality, tasty products in stores and other outlets across Australia.

The West Coast Eagles has asked the Firefly360 team to undertake a strategic review of its data, loyalty and activation capability in order to define opportunities to personalise digital experiences for fans at Optus Stadium, at home and on digital platforms.

National independent supermarket group, Foodworks, has appointed Firefly360 to undertake a national strategic digital review of its growing digital and e-commerce presence across 500+ stores in all states and territories.

National mortgage broking group AFG has appointed Firefly360 to develop a specific digital strategy to attract more brokers to its Australian network.

And leading property and construction group, Pindan, has appointed Firefly 360 to work on social media campaigns for major developments in Queensland and Western Australia, including Mahala (Qld), Plaza Central (Qld), Haven Ridgewood (WA) and Botanica Canning Vale (WA).

Managing Director Andrew Mathwin (pictured) said the Firefly360 team was making rapid progress in expanding its reach and activities as major brands looked for a new digital agency that could give them market leading edge and insights.

“Our growing team has a wealth of international experience and we are focused on helping every client push their digital boundaries to see what’s possible and ultimately achieve and scale commercial results.”

Firefly360 has national ties with Facebook and Melbourne based media agency Nunn Media.