Meerkats helps Brownes turn yoghurt on its head

Brownes Dairy continues to innovate their product line with the Australian-first launch of Top Down Yoghurt, featuring their much-loved Yoghurt recipe in a convenient top-down bottle. It’s part of the WA dairy’s strategy to find convenient packaging solutions for the nutritional and functional needs of WA families. 

Brownes Senior Marketing Manager, Nicole Ohm, said that the new packaging was designed to help find life’s little shortcuts for the everyday things.

“These days, where busy-ness is almost a proof of validation, it is great to be able to streamline the less important things in life, so we can focus on the things that matter most.” 

With a much broader audience appeal than Brownes traditional audience, Josh Edge, Creative Director of Meerkats, said that the team set out to create a visually striking campaign that was designed to turn heads.

“This is a simple product, but outdoor format is always a tough media channel to stand out in, particularly in the FMCG category. In the end, it’s how it comes out of the bottle that counts, so we had a bunch of fun with the product and pushed the visual as far as we could. We think it’s going to be really hard to ignore this work.” 

CREDITS

Brownes Dairy

Marketing Director: Natalie Sarich-Dayton 

Marketing Manager: Nicole Ohm 

Meerkats

Senior Strategist: Barry Walker

Strategist: Zoe Kitson

Business Director: Lucy Stoelwinder

Creative Director: Josh Edge

Associate Creative Director: Rikki Burns

Senior Creative: Gordon Haynes

Designer: Joseph Dennis

Production

Production Director: Danny Coleman

Producer: Sophie Middleton

Photographer: Luke Carter Wilton

Photography Assistant: Dan McBride