Executive Creative Director Marcus Tesoriero heralds a new era of creative problem solving at The Brand Agency’s latest Shift Happens event

Last night Marcus Tesoriero, Executive Creative Director at The Brand Agency, shared his views on the future of creativity in our industry with a large group of clients and industry friends.

Following his recent attendance to the Cannes International Festival of Creativity, Tesoriero discussed the stand-out campaigns and how business all over the world are solving problems in new and innovative ways. 

Tesoriero commented, “The Cannes Lions unearthed some interesting insights for me – from the creative discussions to the talks on stage and of course, the work itself.”

“More than ever, we need to shift our approach in order to capture an audience that doesn’t stand still. The best agencies don’t just make ads anymore. We are inventors, innovators and artists who immerse themselves in client problems to solve them”.

Shift Happens is a series of keynote sessions that offer detailed insight into the key human, marketing, and media trends that will shape business and marketing opportunities this year and into the future.

To sign up for future Shift Happens events visit The Brand Agency website and enter your details.