Rare goes behind the scenes with Access All Areas Open Day campaign for ECU
Rare’s first work for ECU since being appointed to the account went to market recently. The Access All Areas Open Day campaign was inspired by the idea that school students are intrigued by the innovative facilities and exciting learning experiences that take place every day at university.
“We wanted to let prospective students know that this was an opportunity to go behind the scenes and find out anything and everything they need to know with open access to what life and study are really like at ECU,” Rare CD Liz Hammond said.
“We are really pleased with how the campaign has come together,” ECU Director Marketing and Communications Julia Turner added. “It has contributed to a great turnout at our Open Days.”
Along with TV, press, radio, and online, this year’s campaign is integrated with the events using an on-the-ground activation encouraging students to visit every corner of each ECU campus through the use of coded digital scanning technology.
CREDITS
Rare
Creative Director : Liz Hammond
Writer : Steve Brown
Art Director : Liz Hammond
Design Director : Enrico Bettesworth
Head of Digital Design : Monique Gordon
TV Production : Rare
Post Production : The Office of John Cheese
Sound : Brainestorm
Business Director: Paul Clayton
Account Director : Eloise Hay
Digital Account Director : Simon Cruthers
Account Manager: Thifany Guilard
Account Executive : Damien Del Borrello
ECU
Director, Marketing and Communications Service Centre : Julia Turner
Marketing Manager : Debbey Jones