The Brand Agency focuses on trust in latest ‘Less Talk, More Energy’ campaign for Kleenheat
This week, Kleenheat launched the latest instalment of its Less Talk, More Energy campaign, created by The Brand Agency. Running across TV, online video, radio, out of home, social and digital banners, the new campaign moves away from price and focuses on Kleenheat’s multi-award-winning customer service.
“We know that good customer service and previous good experience with a company are some of the principal drivers of trust in a brand. And for the past two years, Kleenheat has received a five-star rating for overall customer satisfaction from Canstar Blue and awarded ‘Most satisfied natural gas customers in WA,” said Carolyn Mooney, Senior Account Director at The Brand Agency.
In the new campaign Rodney evolves into a slick, salesman called Rod-en-ay. The other key character, Karen, is taken off guard by Rod-en-ay’s new look and is doubtful about his intentions.
Credits
Client: Kleenheat
Agency: The Brand Agency
Executive Creative Director: Marcus Tesoriero
Creative Director and Copywriter: Steve Straw
Head of Art: Nathan Teoh
Agency Producer: Nicole Beer, Yoke Productions
Strategy: Vanessa Bush
Account Management: Carolyn Mooney, Gabby Birtles, Alice Birnie
Media: Angela Naaykens, Mel Harrison
Production: Guilty Productions
Director: Tony Rogers
Sound: Brainestorm