Seven launches its extensive coverage plans as the new home of Australian cricket this summer

July 20 2018, 10:58 am | BY Martin Trevaskis | No Comments

Australia’s new home of cricket, Channel 7, unveiled an outline of its coverage plans at Optus Stadium yesterday, led by Seven West Media CEO, Tim Worner (pictured).

For the first time ever, a sole free-to-air broadcaster will broadcast both Test and Big Bash League cricket in Australia.

For the next six years, Seven will broadcast:

43 BBL matches, including all marquee matches and finals
All home international tests, including the 2021-22 home Ashes series, and every year the iconic Boxing Day and New Year’s Test matches
Key Women’s Big Bash League and International matches
The most prestigious individual prizes in Australian cricket; the Allan Border Medal and Belinda Clark Award.

Seven’s Head of Cricket, Dave Barham commented: “We are looking forward to the summer of cricket enormously. Throughout the coverage, we will be showcasing the players, bringing out their character and personality with more than 30 player features and vignettes. Heartland cricket will also be championed as Seven highlights stories at community level and local cricket. And we’ll do all of this while respecting the history of cricket, now that we are custodians of the sport.”

Seven’s cricket broadcast will be bolstered by Seven West Media stablemates, The West Australian, The Sunday Times, thewest.com.au and perthnow.com.au.

Kate Molinari, SWM WA Chief Marketing Officer, said “This summer, Seven West Media WA will offer up more ways for brands to tell their stories to an engaged audience than ever before. We will be taking cricket fans on a journey that encompasses our new broadcast approach on Seven, new product and content within our two mastheads, The West Australian and The Sunday Times, digital product extensions on Thewest.com and PerthNow, and for those in the regions, we won’t forget them in paper and across our regional radio network.”