Marketforce picks up Bronze Lion for Avivo ‘The R Word’ in Cannes Creative Data Lions

Marketforce’s ‘The R Word’ social media campaign for Avivo has been awarded a Bronze Lion in the Cannes Creative Data Lions. The campaign uses social media to target people who use the word “retard”  on their social media streams.

Overall Australia scored one Gold Lion, four Silver Lions and three Bronze Lions in the Cannes Creative Data Lions, presented tonight in Cannes.

Taking the Gold Lion is BWM Dentsu Sydney and NAKATOMI for The ALS Association Charity ‘Project Revoice’ developed with Haystac Sydney, which also won a Bronze Lion.

CHE Proximity scored two Silver Lions for Lego Australia ‘Making the List’ and Cochlear ‘Hearprint’.

Deloitte Australia scored a Silver and Bronze for The Great Barrier Reef Foundation ‘Value of Nature’ and M&C Saatchi Sydney/CommBank scored a Silver for Commonwealth Bank ‘ATM’s That Listen’ via Ikon Communications.

In the Creative Data Lions, 525 entries were received and 26 Lions awarded: 4 Gold, 8 Silver and 13 Bronze. The Grand Prix went to: ‘JFK Unsilenced’, by Rothco | Accenture Interactive, Dublin, for The Times/News UK & Ireland, Ireland.

View the Creative Data Lions winners – Creative Data Lions Winners.xls