Murdoch University’s Walter by Gettin Hectic rewards those who ‘free their think’ at Perth Arena

Murdoch University and Gettin Hectic are challenging the minds of Perth Arena visitors with the unveiling of a new brand experience called ‘Walter’. The activation was planned and delivered by Gettin Hectic as an extension of Murdoch University’s ‘Free Your Think’ campaign.

Designed to challenge auto-pilot decision-making with regards to university choices, it encourages participants to ‘step away from the crowd’ and stop and think for a moment. Murdoch is an institution that rewards and encourages ‘free-thinking’ so the activation aims to do the same; reward those people who demonstrate free-thinking. 

The brightly branded cube is named ‘Walter’ after Sir Walter Murdoch, from whom the University takes its name. Walter is positioned on the Perth Arena concourse with a game show seat and interactive screen in front of it. Using electronic wizardry, Walter engages with participants on a personal level before asking event-relevant trivia questions. The experience allows the participants to demonstrate their free-thinking in response to some more open-ended questions.

Finally, Walter delivers moments of surprise and delight when he rewards the ‘Free Thinkers’. 

In such a high-footfall location at Perth Arena, spectators also represent an important consideration. They are engaged with separate screens and encouraged to participate in a quiz of their own via SMS for the chance to win a money-can’t-buy Perth Arena experience in 2019. 

“It’s been great working with Gettin Hectic on this activation. Walter is an entertaining way to reward those who challenge themselves to step away from the crowd and free their think”, said Neil Cullingford, Director of Marketing & Communications at Murdoch University.

“It’s the type of thinking we encourage at Murdoch, as we believe it truly creates future opportunity – from greater career prospects for our students to our world changing research” 

No matter whether your specialist trivia subject is Harry Styles, Harlem Globetrotters, Planet Earth, The Killers or one of Perth Arena’s upcoming artists, Walter is waiting to show you the rewards of freeing your think at Murdoch University. 

Gettin Hectic Managing Director, David Saraga, added “It’s been hugely satisfying working with the Murdoch University team to create an experience that addresses their key business challenges. The real reward comes in seeing the fantastic level of audience engagement with our message. We’re really excited to introduce Walter to the people of WA.” 

The Murdoch University ‘Walter’ activation by Gettin Hectic will be featured at Perth Arena and other selected WA events in 2018. 

Credits

MURDOCH UNIVERSITY 

Director Marketing and Communications: Neil Cullingford 

Manager Marketing: Kristen Tyler 

Manager Marketing Production: Philip McVey 

Senior Marketer: Siobhain Burn 

Marketing Coordinator: Beverly Ng 

GETTIN HECTIC

Account Director: Ryan Griffin 

Strategy Director: Andy Davey 

Managing/ Creative Director: David Saraga

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