Bestads Six of the Best reviewed by Jeremy Craigen, global chief CO, Innocean Worldwide
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Jeremy Craigen, global chief creative officer of Innocean Worldwide.
Winner: Ikea Ghosts. There’s a little bit of moneysupermarket.com in this new spot for Ikea. I’ve never been a massive fan of that campaign but a big one of this advertiser and this execution. Reviewing this ad was the first time I’d seen it and I wondered where it was going. The end gag is expertly delivered and the whole ad is very watchable time and time again.
Runner Up: Lucozade David and Goliath. What’s this? Dialogue? Don’t be silly. And very silly this ad is too. It feels nicely old fashioned. And what is wrong with that? READ ON…