Marketforce’s Ben Derham heading to Facebook’s F8 technology and development showcase

Marketforce will be on the ground at F8 when Facebook announce their latest innovations with Technical Lead, Ben Derham having been invited by Facebook to attend the event in California early next month. 

F8 is Facebook’s annual showcase of new tools and amazing work by developers all around the world, focusing on Oculus, Facebook AR, Messenger, Instagram, and after recent news events privacy and big data. 

Derham was the Technical Lead on recent Campaign Brief Award winners Avivo ‘The R Word’ and Curtin University ‘Facebook Game Live’. He will spend two days meeting Facebook’s product experts through a series of walk throughs and workshops. 

“This is a fantastic opportunity to interact with Facebook’s new tech before it enters the market, and learn from the developers who create it,” said Derham. 

Facebook’s developer tools and products, such as React, Messenger, Instagram and AR Studio are a core component of Marketforce’s digital offering. 

Getting up close with the experts responsible for these products puts Marketforce in a unique position to gather insights and intel that can be leveraged in future digital campaigns for their clients. 

Marketforce will be posting updates and articles on their website and social media channels throughout the event.

In the meantime take a look at the F8 trailer video.