Money talks in campaign for New Choice Homes by Intersect Communications & AT Creative
Intersect Communications has worked with AT Creative on a new campaign for New Choice Homes.
Running across social media, press, radio and outdoor, the campaign highlights a partnership between New Choice Homes and Nu-Age Lending Solutions to help potential buyers find the right loan to afford their perfect home, even if they have no deposit or savings. So who better to deliver them the good news than the man himself, Money!
Jill Sinclair Senior Marketing Consultant Intersect said “Understanding that affordability is one of the biggest barriers for young home buyers, we saw an opportunity to take a very direct but humorous approach to strike a chord with our target audience and provide cut through in such a competitive and cluttered market.”
Credits
Agency : Intersect Communications
Senior Marketing Consultant : Jill Sinclair
Creative : Andrew Tinning, AT Creative
Photographer : Simon Westlake
Animation : John Case, Deep Sea Creative
Audio : Justin Braine, Brainestorm
Art & Design : Jo Drinnan, Slick Design
Client : Joe Varacalli