News Corp launches first ever national brand campaign across 30 publications via Big Red

News Corp Australia unveils today, in print, the most significant, unifying national brand campaign via Big Red, across all 30 News Corp metro and regional publications.

“This is an exciting time for our company, our brands and their evolution,” said Michael Miller, executive chairman of News Corp Australasia. “The launch of our whole of company brand campaign is an opportunity to reignite our story, values and purpose, and to create an emotional connection which highlights our brands through the commitment: ‘We’re For You’.

VIEW THE FIRST PRESS AD – National Brand Campaign Press DPS GCB Day 1.pdf

VIEW THE SECOND PRESS AD – National Brand Campaign Press DPS HS Day 1.pdf 

“This is the first time we have had one unified voice across all our metro and regional mastheads, and we are confident the message ‘We’re For You’, will resonate with our readers, our subscribers, our advertising partners and the News Corp team.

“Across the company, we believe in the quality of our multimedia products and our masthead brands. The investment we’re making in this brand campaign is testament to that, and an investment in our future.”

‘We’re For You’ is a statement of commitment – that News Corp Australia newspapers are for what matters to readers and their local communities. 

Tony Phillips, chief marketing officer, News Corp Australia said: ” ‘We’re For You’ is about getting people thinking and feeling. We want to deepen engagement and build an emotional connection with our brands, to give readers a true sense of belonging to their community, with the understanding that “I read, therefore I know; I know therefore I belong”.

Client: News Corp Australia

Print and Digital Production: News Corp Australia Creative Services