Marketforce appointed by BGC Residential

Marketforce has added builder BGC Residential and its six divisions – WA Housing Centre, Commodore Homes, GO Homes, National Homes, Stratawise and BGC Residential South West – to its client roster. 

BGC Residential enlisted the agency after a review of its marketing and strategic requirements for 2018.

Marketforce CEO Paul Everingham (pictured) said they were very excited to be working with WA’s largest residential builder. 

“We excel at holistic advertising and helping clients work toward their business objectives – and we look forward to bringing this to the table for BGC Residential and their unique portfolio of builders.” 

BGC Residential Executive General Manager Michael Bartier said the company wanted a streamlined approach to their marketing. 

“We look forward to all the benefits of having brand strategy and high quality creative and in-market digital optimisation managed by Marketforce,” Bartier said. “Alongside this, their ability to implement quick-to-market and cost-effective marketing campaigns, are conceived and delivered with speed and efficiency, making them the perfect partner to help us achieve our goals.” 

The two companies will also work closely to generate and track sales leads across multiple mediums as part of multi-channel initiatives.