Likeable Creative encourages retirees to make a positive move to new Eco Lifestyle Village

Likeable Creative was appointed by H&H Developments to help launch Northam Eco Lifestyle Village, which is currently under construction.

Likeable’s Malcolm MacLean said retirement village communications usually focus on facilities rather than feelings, so H&H founders Chris Harrison and Mike Hollett were up for some fun to cut through the clutter.

The 60-second film uses comedy to explore the frustration felt by couples living in the old family home, which is often too big, full of junk, in need of constant work, and draining savings with exorbitant living costs.

MacLean said the video is getting a great reaction at live info sessions and is being shared on social media.

Credits

Client: H&H Developments

Writer : Malcolm MacLean, Likeable Creative

Art Director : Ross Dungey, Likeable Creative

Production: Martin Wilson Films

Director: Martin Wilson

Edit: Tony Bannan, Sandbox

Sound: Julian Douglas-Smith, Julio’s Studio