&Partners gets active outside for Nature Play

&Partners has created a new online film for Nature Play. The film, produced by Kick Films and directed by Paul Komadina, is a timely reminder that nature plays a vital role in the development of children.

“Getting kids outside and active is one of the great modern health and wellbeing challenges. Nature Play WA works to inspire parents to make the outdoors part of every day and this video has helped us do that in a humorous and poignant way.” said Nature Play WA CEO, Griffin Longley.

Nature Play WA is a not-for-profit association supported by the Government of Western Australia. The organisation’s primary role is to spread the message that nature is fundamental to a full and healthy childhood, and that playing in nature helps kids develop physically, cognitively, socially and emotionally.

The film, which will be rebranded by other Nature Play organisations in Queensland, South Australia and Canberra, will encourage parents online where they can access a range of outdoor-play ideas and other useful resources.

WATCH THE FILM

Credits

Agency: &Partners

DOP: Torstein Dyrting ACS

Client: Griffin Longley