Breadbox appoints Boito as Digital Campaign Manager and picks up new client Sweetlips

Breadbox Marketing and PR has appointed Steph Boito (pictured) to its team as Digital Campaign Manager. 

Boito is a Londoner who has found her way to Perth with extensive knowledge in the digital space, along with widespread experience working with big name international clients.  

After completion of her degree in Marketing Communication and Spanish, Boito began her career in London as a SEM Strategist and Campaign Manager. From there, she developed a wide range of refined skills worthy of clients such as National Geographic, BBC, Skype and New York Magazine.

After travelling the world, she made the move to Perth in 2012 and further grown her expertise as a Digital Account Manager and SEO specialist, with clients ranging from Perth Royal Show to Thermomix and P&N Bank.

Her appointment comes as local fish and chips icon, Sweetlips, has appointed Breadbox as their new creative agency to drive consumer awareness and enhance customer experience across all four Sweetlips locations.

With research showing consumers are moving away from traditional take-away options – including fish and chips – and opting for healthier options, Breadbox have been engaged to encourage consumers to put fish and chips back on the menu by providing an ocean to plate experience to all diners.  

Keeping the focus on local and fresh seafood, a complete 360 brand experience will be developed and implemented with the aim of Sweetlips completely owning the modern fish and chips experience in Perth, reviving it as the food to be shared.

Breadbox Director, Emma Potter, is excited to be working on such the much-loved West Australian brand and looks forward to evolving their offering in the consumer space.”This client win is a perfect fit for Breadbox, especially with our extensive knowledge in the consumer market, with skills broadening across communications and PR, digital marketing, SEO, stakeholder engagement and social media – all implemented strategically to shift consumer perceptions and in hand improve sales for Sweetlips.”

The client win adds to a successful year for Breadbox – who have secured a broad range of new and exciting clients in 2017 and in turn seeing an increase in their consulting team.