Liquor Barons and AT Creative unveil latest executions in ‘Far From Ordinary’ campaign

AT Creative andLiquor Barons have launched the latest executions in the ‘Close To Home Far From Ordinary’ outdoor campaign, consisting of large format printed and digital billboards plus full bus wraps, backs and megasides.

AT Creative Director, Andrew Tinning, said the campaign gives huge exposure to Liquor Barons’ unique brand positioning and personality.

“The buses in particular have been a great component to work on” said Tinning. “Rather than just stick a billboard on a bus, I wanted to bring the campaign theme to life by creating a far from ordinary one which, with the help of the far from ordinary team at ZAC Creative, I think we’ve managed to achieve.”

Tinning said the brief to ZAC was to pimp Perth’s public rides in a steampunk fashion befitting of the Barons.

“The level of detail and craft in the final illustration they created was amazing, and seeing the full wrap out on the road it looks about as far from ordinary as you can get!”

The billboards feature the 3 baron characters with the messages tailored to the specific sites and locations.

Credits

Agency: AT Creative

Creative Director/Writer/Art Director: Andrew Tinning

Art Director: Taige Grebe

Illustration: Zac Creative

Media: Debra Neve

Photographer: Simon Westlake

Retouching: Anastasia Lees

Client: Chris O’Brien, Richard Verney