Jesters launch new ‘delicious meals in a perfect pastry package’ campaign via Meerkats
Meerkats is bringing back the humble pie with Jesters’ range of delicious meals ‘in a perfect pastry package’. The work is based around the real ingredients and innovative fillings of Jesters pies – all wrapped in a convenient pastry shell.
“When you think about it, pies are just delicious food stuff that happens to be wrapped in pastry,” said Josh Edge, Creative Director. “You can magically eat an entire Angus steak or Chicken Parmigiana, with one hand, on the go. If that’s not worth celebrating, then what is?”
The agency was asked to create a tactical brand campaign across outdoor and radio, as well as streamlining the overall style guide for the Jesters brand. Brad Habib at Soundbyte helped bring the concept to life in radio, while Nina Otranto and Anastasia Lees from Illustrations created the incredible exploding-pie-food photography.
Robert West from Jesters said “This is a really exciting time for Jesters as we launch an updated look and feel for the brand. This campaign really captures the great quality of our product range and brings to life the unique flavours and tastes in our pies. We’re already seeing an uplift in sales and we’re all looking forward to seeing the results of the hard work come to fruition.”
The Campaign features across radio, press and out of home.
CREDITS
Jesters
Chief Executive Officer: Robert West
Director: Paula Dennis
Meerkats
Business Director: Liz Shave
Chief Creative Officer: Martin Beecroft
Creative Director: Josh Edge
Creatives: Dustin De Souza, Rikki Burns, Anneliese Sullivan
Finished Art: Dustin de Souza, Ben Mills
Producer: Sophie Middleton
Production
Sound Designer: Brad Habib (Soundbyte)
Photography: Nina Otrana (Illustrations), Anastasia Lees
Producer: Nic Beer (Yoke Productions)