Likeable Creative wins creative pitch to help launch Cycliq bike light/cameras globally
Likeable Creative has won a creative pitch to launch the Cycliq combination bike light and camera products to the world.
The Perth-based, ASX-listed company is hoping to capitalise on the growing cycling revolution in many regions of the world with their unique ‘dashcam’ Fly12 and rear-mounted Fly6.
Likeable Creative has been working on a project basis with Cycliq since December 2016, and was given the chance to pitch against Cycliq’s international agencies for the global launch this year.
The campaign includes digital display advertising, cycling magazine ads, social media and online content.
The account is a dream come true for Likeable Creative partner, Ross Dungey, who is an obsessed cycling enthusiast.
“I’m like a kid in the candy shop, shooting high performance bikes and working with professional cyclists like Caleb Ewan.”
Credits
Client: Eve-Anne O’Regan, Cycliq
Art Director: Ross Dungey, Likeable Creative
Writer: Malcolm MacLean, Likeable Creative
Photography: Thom Perry, TeePee
3 Comments
Ross, your career dreams have come true.
Nice work, chaps.
Congrats team Likeable, wheels on fire!
I’m trying to find the idea, is it in the dark somewhere?