Effies finalists for 303 MullenLowe’s Time With Mum for Road Safety Commission and J Walter Thompson’s The Power of Membership for RAC

The Perth agencies of 303 MullenLowe and J Walter Thompson have scored finalists at the 2017 Australian Effie Awards.

303 MullenLowe has two finalists for the Road Safety Commission’s Time With Mum campaign, in the Government and Best State Campaign categories. JWT’s The Power of Membership campaign for RAC is a finalist in the Other Services category.

Following online judging by 125 industry experts, The Communications Council announced 97 finalists from 34 agencies on behalf of 46 clients that have made it into round two. Sydney’s BMF leads the way with 12 finalists, followed by Clemenger BBDO Melbourne with 11.

VIEW THE FINALISTS – 2017 Australian Effie Award Finalists (1).pdf

Finalists now compete for effectiveness awards across 24 categories, assessed by a team of 50 senior marketers, consultants and researchers.

Chairman of Judges, Colin Wilson-Brown said “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry. The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”

The Effie winners, Effective Agency of the Year, Advertiser of the Year, and Grand Effie will be announced at a presentation in Sydney on Thursday, August 31.

The Effies are jointly presented by The Communications Council and the Australian Association of National Advertisers (AANA) in association with Think TV. Other sponsors and supporters include Displayground, Healthcare Communications Council, Hourigan International, Shootsta and UnLtd.