Agencies take a tour of APN Outdoor’s new Crosstrack TV format at Perth Train Station

To celebrate the recent introduction of its new format in the Perth market, APN Outdoor invited agencies and clients to the Art Gallery of Western Australia for the official launch of Crosstrack TV at Perth Station.

Initially launched in 2015, Crosstrack TV has fast become a feature in many national campaigns, with WA now hoping to replicate the same success. 

“Perth is the last stop of our Cross Track TV journey, with 4 screens offering full motion, sound and content – our objective is to enhance the commuter experience”, said Chris Perera, Sales Director WA. “Cross Track TV is an exciting format and we look forward to seeing local clients taking advantage of this unique medium.”

Guests were taken on a guided tour and given a preview of the new format. As they made their way from the Gallery to the railway station, singers and dancers emerged from the crowds captivating guests with an impromptu flash mob performance.

“Seemingly unaware and then suddenly engaged, the performance emulated the attention grabbing effects of Crosstrack TV,” said Perera.

“Special thanks to the Art Gallery, WA Opera and Humphrey’s Dance Studio for making the night a huge success and a real song and dance.”