Meerkats partners with Illusion Bangkok to launch new ‘super tough’ campaign for EFM

In a collaboration with the award-winning retouching team at Illusion, Bangkok, Meerkats has created a new campaign for EFM’s tough D3O phone cases .

Meerkats brought D3O’s micro-molecule technology – for which EFM holds the exclusive rights – to life, creating the concept and illustrations for the characters. Illusion then developed the illustrations into a unique set of action heroes, and positioned them on the case. 

“The D3O technology, coupled with the style and precision of EFM, makes for a soft but incredibly strong phone case,” said Chief Creative Officer at Meerkats, Martin Beecroft. “When you see this soft, pliable material, that you can wrap around your hand, become as hard as steel when it’s hit with a hammer – it’s mind blowing. The concepts were spot-on right from our first presentation and everyone, the client, our team and the team at Illusion have worked so well together to bring this first piece to life. It’s been a fantastic process and we all love the end result.”

Chris Sciortino Marketing Manager for EFM described the process as “incredibly creative”. 

“The team at Meerkats took us through a creative journey and really showed us how this idea would work from day one. It’s a campaign that sums up our ambition for the brand and we’re looking forward to building on the idea and showing off the amazing capabilities of these cases.”

Josh Edge, Creative Director at Meerkats said, “It’s been a real privilege to work with Post (such a rad name) and the whole team at Illusion on this project . The level of craft is just another step closer to where we want Meerkats to be. The D3O technology in EFM’s cases is an awesome product, and I’m proud that we were able to do it justice. After all, anyone that works in advertising knows that a decent phone case is just under a fully-stocked bar fridge in the list of office necessities.”  

The campaign will launch with national press and will feature a number of executions in retail stores around Australia. 

CREDITS

EFM

Director: Jake Minear 

Marketing Manager: Chris Sciortino 

Meerkats

Chief Creative Officer: Martin Beecroft

Creative Director: Josh Edge

Writer: Anneliese Sullivan

Art Director: Dustin de Souza

Illustration and Art Direction: Joseph Dennis

Business Partnerships: Lucy Stoelwinder, Dre Liang 

Production

Producer: Nicole Beer (Yoke Productions)

Retouching and CG: Illusion (Bangkok)