Lateral Aspect takes a lighter approach in new TVC for funeral directors William Barrett & Sons

Perth creative agency, Lateral Aspect, have launched a new TVC for funeral director client, William Barrett & Sons. Challenged with the task of communicating the somewhat morbid options of a pre-arranged funeral, Creative Director and Writer, Mark Lucas, chose to approach the subject from a comedic angle.

The latest in an ongoing collaboration between Lucas and former Perth now Melbourne-based director, Ian Reiser, the spot actually features real-life Funeral Director, Adrian Barrett.

WATCH THE TVC.

‘It’s your Funeral’ is the first in a campaign to be rolled out over the next few months.