Brownes Dairy ‘A Natural Silence’ campaign by Meerkats wins Silver at APAC Effie Awards
Meerkats’ ‘A Natural Silence’ campaign for Brownes Dairy won Silver at the annual Asia-Pacific Effie Awards held in Singapore on Friday.
It’s the latest in a string of awards for the campaign, which launched in October 2015.
Meerkats CEO Gavin Bain said: “We are so happy for Brownes Dairy, who were such a great partner to work with on ‘A Natural Silence’. Since launching in 2015/16 the key measures for Brownes across brand and sales have continued to strengthen. Awards are an added bonus, but business success is the result we drive for at Meerkats and this work has delivered in spades.”
Campaign Brief Australia’s reigning Agency of the Year, Clemenger BBDO Melbourne, was crowned Agency of the Year on the back of multi awarded work for TAC ‘Meet Graham’, Bonds ‘The Boys’, Snickers ‘Hungerithm’ and NAB ‘Mini Legends’.
Clems scored four of the 15 Gold Effies awarded on the night, plus two Silvers and five Bronze. However, the Grand Effie eluded them, awarded to sister shop Colenso BBDO, Auckland for its DB Breweries ‘Brewtroleum’ campaign. The campaign also won three Gold Effies and a Silver.
Both offices contributed considerably to BBDO being named Network of the Year. The network took out an amazing 14 out of the 15 Gold Effies awarded on the night. Colenso BBDO won six of the Golds, while Clemenger BBDO Melbourne won four and Clemenger BBDO Sydney won one.
DB Breweries was awarded the Brand of the Year title while Unilever took out Marketer of the Year. Clemenger BBDO clients Snickers was named runner-up as Brand of the Year and Mars was placed third in Marketer of the Year.
Australia was the most awarded country, followed by India and New Zealand.
GOLD (Australia)
The Massive Hit
Beverages Non-Alcohol
Frucor Beverages (Australia)
Clemenger BBDO / TKT
Australia
The Boys
Retail
Pacific Brands
Clemenger BBDO
Australia
Snickers HUNGERITHM
Branded Content
Mars Australia
Clemenger BBDO
Australia
Meet Graham
Media Innovation
Transport Accident Commission
Clemenger BBDO
Australia
The Boys
Social Media Marketing
Pacific Brands
Clemenger BBDO
Australia
SILVER (Australia)
A Natural Silence
Food
Brownes Dairy
Meerkats
Australia
Meet Graham
Government / Institutional
Transport Accident Commission
Clemenger BBDO
Australia
The Boys
Branded Content
Pacific Brands
Clemenger BBDO
Australia
Don’t Ignore a Cough
Programmatic
Flordis
Affinity
Australia
Lamb: Saving Australia Day ‘Orphans’
Seasonal Marketing
Meat and Livestock Australia
The Monkeys
Australia
This Bike Has MS
Sponsorship & Event Marketing
MS
Grey
Australia
BRONZE (Australia)
Continued Push for an Equal Future
Corporate Reputation / Professional Services
ANZ
TBWA Melbourne
Australia
Mini Legends
Financial Products & Services
National Australia Bank
Clemenger BBDO
Australia
Owning the First Job Trigger
Financial Products & Services
ANZ
TBWA\ Melbourne
Australia
Lamb: Bringing Australians Together
Food
Meat and Livestock Australia
The Monkeys
Australia
Snickers HUNGERITHM
Food
Mars Australia
Clemenger BBDO
Australia
Stop It At The Start
Government / Institutional
Australian Government – DSS
BMF
Australia
Don’t Ignore a Cough
Healthcare
Flordis
Affinity
Australia
This Bike Has MS
Healthcare
MS
Grey
Australia
Supermarket Switch Challenge
Retail
ALDI Australia
BMF
Australia
World’s First VR Department Store
Retail
eBay Australia and New Zealand
Pulse Communications
Australia
This Bike Has MS
Brand Experience – Services
MS
Grey
Australia
This Bike Has MS
Branded Content
MS
Grey
Australia
Snickers HUNGERITHM
Media Innovation
Mars Australia
Clemenger BBDO
Australia
Continued Push for an Equal Future
Positive Change Social – Brands
ANZ
TBWA\ Melbourne
Australia
Free Puppies Forever
Positive Change Social – Non-Profit
Vision Australia
McCann
Australia
The Give Registry
Shopper Marketing
Myer
Clemenger BBDO
Australia
Reword
Small Budget-Products
Headspace
Leo Burnett Melbourne
Australia
Mini Legends
Sponsorship & Event Marketing
National Australia Bank
Clemenger BBDO
Australia