Rare launches Brandform – a dedicated property branding, design and digital marketing agency

With a strong portfolio of property branding and campaign work under its belt, Rare is building on its considerable expertise and expanding its offering with Brandform, a new dedicated property branding, design and digital agency.

Headed up by Rare managing director Callum Mackenzie and Paul Clayton, formerly the state Marketing Manager for Peet Victoria and New South Wales, and Strategy Director at Tomorrow Agency, a leading property focussed marketing agency in Melbourne, Brandform will also provide marketing solutions for residential land developers.

“Rare has an enormous amount of property experience,” Clayton said. “The agency’s worked with some of Australia’s leading property and land developers including Mirvac, Satterley Property Group, Defence Housing Australia, Edge Visionary Living and Frasers Property Group.”

“Now, more than ever, developers and project selling agents are looking for real solutions to help drive more leads and convert sales. It’s a tough market and it requires a level of specialist focus and insightful targeting and digital solutions.”

Brandform’s suite of services includes brand strategy and design, sales collateral, web design and development, and retail environment design. The agency also works closely with local and national visualisation and render studios.