Don’t miss this special documentary on the legendary Howard Gossage – screening 6pm TONIGHT at the Astor Theatre, Mt Lawley

Dan Wieden, Jeff Goodby and Alex Bogusky all cite Howard Gossage as their main influence. No wonder. Back in the 1960s, Howard Gossage invented interactive advertising, community building and an early form of social media.

Oh yes, and he was also the first adman to realise the potential of building PR and other media into his marketing plans. In fact, all the big multi-platform Cannes Lions winners of the past 10 years can be traced to Gossage’s brilliant reinvention of advertising in the 1950s and ’60s.

He used his ideas to stop the Grand Canyon from being dammed, kick-start the environmental movement, set a Caribbean island free from British rule and launch the career of ‘the patron saint of digital media’ Marshall McLuhan.

Come and be inspired at this exclusive screening of the new documentary, including a Q&A with the film’s director, Steve Harrison. It will change the way you think about our industry.

This film has only ever been shown by D&AD, The One Club, Goodby Silverstein & Partners, Luerzer’s Archive, The Communications Council and M.A.D. School Singapore. Don’t miss this chance!

Tickets $20 on sale now. BOOK HERE

For further details contact Danielle Norrish, The Communications Council WA