QMS Media reports strong first half result

ASX-listed QMS Media Limited has announced a strong financial result for the six months to 31 December 2016 (H1 FY17).

The company said Revenue up 78% to $79.0 million (H1 FY16: $44.4 million), with digital media revenue accounting for 66% of Australian media revenue and 43% of total group media Revenue.

The result was boosted by strong delivery on QMS’s premium landmark digital roll-out across Australia and New Zealand, which is on-track to exceed the original target of 66+ landmark digital billboards in FY17, with a minimum of 68 now expected.

QMS recently unveiled its new landmark digital site at the eastern entrance to the Murray Street Mall in Perth city (pictured).

“Our strong result reflects the continued delivery of our organic digital development strategy, and the strong performance of our New Zealand business following the acquisition and integration of iSite in FY16,” said QMS Managing Director and CEO Barclay Nettlefold.

“Digital is continuing to drive strong double-digit growth in Out of Home across Australia and New Zealand, and remains core to our business. Two-thirds of our Australian media revenue and 43% per cent of Group media revenue came from our digital assets in the first half. Our landmark digital roll-out is progressing ahead of expectations, and we are on track to exceed our original target, with over 68 sites now expected to be switched on by the end of the financial year.

“The media landscape is continuing to evolve toward more co-ordinated and targeted campaigns, and we are well placed to unlock additional value from our portfolio by leveraging customised, dynamic digital content across multiple platforms. With QMS Sport, we now have a digital presence in major sporting stadia across Australia and New Zealand. This provides us with access to a large, highly engaged audience in a connected environment, which is ideal for delivering tailored content through in-venue digital, mobile, social and experiential channels in real-time.”