Rare builds on its food marketing experience in Asia with Craig Mostyn Group win

Rare has been appointed to the Craig Mostyn Group, one of Australia’s leading diversified food and agribusiness companies servicing customers and suppliers domestically and overseas.

“The appointment builds on Rare’s growing experience in the Asian markets, particularly through the Western Australia Worth Sharing brand,” Rare MD Callum Mackenzie said. “Rare has been engaged to work across all divisions of the Group and the team have already started work on their brand development, packaging design, POS, web development and social media strategy.”

Operating across Australia from state-of-the-art processing facilities in Western Australia, Victoria and Tasmania, Craig Mostyn produces fresh pork (Linley Valley Pork), seafood (including Jade Tiger Abalone), protein meal and tallow to be distributed to food service, retail and wholesale clients around the world.