Rare creates brand identity for Perth Stadium

After winning the tender to create the brand identity for Perth Stadium and following liaison with stakeholders and architects, Rare has completed work on the design.

The brand identity communicates Perth Stadium’s vision of a vibrant and active precinct; inclusive, diverse and uniquely West Australian, drawing inspiration from the Stadium’s linear façade and halo roofline to create a sense of energy and movement.

Rare Creative Director Brett Wheeler said the agency was very proud to have been involved in the project.

“It’s not every day of the week you get to create the brand identity for such a major landmark. This is the third brand identity Rare has done for a major Western Australian project, having already completed logos for the new Children’s Hospital and Elizabeth Quay.”