Rare serves up new work for Ladle + Press

Rare has developed the brand identity, store design and associated collateral for Ladle + Press, a first of its kind nutrition bar that has just opened its first store at Westfield Whitford City.

Brett Wheeler, creative director at Rare, said: “Ladle + Press is a healthy alternative in the grab-and-go food sector. In essence, the client was after a ‘preservative free’ design. Simple and honest like their product, rather than the run-of-the-mill, sugar-laced brand identities you see so much of in this category.”

The brand was created by Rare’s senior designer Vinay Chhana.