Val Morgan forecasts a big year for cinema with blockbuster releases and growing client base

Val Morgan presented its outlook for 2017 at Hoyts Garden City last week.

The cinema advertising and digital out-of-home company is looking forward to a big year with 550 films slated for release, including blockbusters like Star Wars Episode VIII, Justice League, Fifty Shades Darker, Pirates of the Caribbean: Dead Men Tell No Tales, Blade Runner 2, Baywatch, Despicable Me 3, King Arthur:Legend of the Sword and Fast and Furious 8.

WA Managing Director Wes Stansfield and Group Sales Manager Michelle Hawkins told the audience cinema advertising revenue has doubled in the last five years, with more brands across more categories than ever using the medium.

The well-received presentation was finished up with drinks at The Left Bank in Fremantle.