Split Screen + USA Today virtual reality story on Western Australia for Toyota goes live

October 6 2016, 1:19 pm | BY Martin Trevaskis | No Comments

SS_USAToday_BLOG_2.jpgThe adventure story on Western Australia Split Screen recently facilitated for Toyota and Saatchi & Saatchi USA has gone live on USA Today.

Teaming up with a crew from USA Today, the story showcases some of WA’s iconic destinations and experiences as part of a virtual reality presentationfor Toyota Worldwide.

Split Screen’s Lee Guy-Wallis said by downloading the freeUSA Today app, the edited version of the trip is viewableon any smartphone or mobile device in complete 360-degree virtual reality.

“It is worth doing for the experience of gauging where the new technology is heading. Luckily for us at Split Screen, we got to experience first-hand how the technology works and how simple it is to execute to the final end-user.”

See the story on USA Today HERE.