Coast FM gets into training with new campaign by Sharper Pencil Marketing Communications

Coast FM – apart from celebrating the Peel Thunder WAFL premiership – has gone into training, using Out-of-Home sites along the Mandurah railway line to promote 97.3FM to commuters who regularly travel using rail.

Passengers will see the first poster at Rockingham station. Other posters will appear at stations along the line as the campaign rolls out.

Over the past ten years public transport usage in Perth has increased by 67%, three times the rate of population growth over the same period.  It is estimated that more than 50,000 passengers use the 70 kilometre Mandurah railway every weekday. 

As one of the fastest growing regions in Australia, Coast FM reaches more than 300,000 people (more than 65,000 families) in an area that extends from north of Bunbury up to Rockingham. The annual Peel district expenditure exceeds $1billion a year.

The campaign was commissioned by Sales Director Mike Locke and created by John Ilian at Sharper Pencil Marketing Communications.